Latifah Gist, at NYFW Spring/Summer ’17, walks for (left to right): Desigual Rachel Comey Ohlin / D
Chloe Richards, w/ State Management, walks three looks at A Détacher for their effortless, but oh so elegant Spring/Summer 2017 collection at New York Fashion Week!
Latifah Gist with APM Models NY at New York Fashion Week Fall 2016: Yigal Azrouel VFiles A Détacher Xuly.Bet Pas de Calais
Elléments Magazine URBANE EDGE Photographs: Kenn Perry Art Direction/Styling: Frank Christon Hair: Sarah Woolly Makeup: Toni Marlo Apparel design by: Kickie
When people ask what I do, they follow with: Is that something people do? How did you know that’s what you wanted to do? How did you end up here? Here is the short answer: I was born in Stillwater, Oklahoma. I took interest in clothes watching my grandmothers craft everything from slippers to dresses. My focus shifted from clothes to models, as a result of Tim Walker’s work with supermodel Lily Cole, when I found myself wondering, “Who is that girl? How did she get there?” From there, I researched, I went through magazines to write in names of models that I knew, so I could research the ones I didn’t. I had flashcards with stats, agencies, home countries, etc., for each. After high school, I moved to San Francisco to study fashion journalism. I spent my early years in SF honing my styling skills as a merchandiser. Then, I overheard a classmate say she was finishing up an internship at an agency in SF. I immediately sent my resume. Simultaneously, I got a lead about an opportunity in Miami which happened to line up with my spring break, so I submitted my resume there and waited. In the […]
How much does it cost to become a model? When scouting or meeting with potential talent that is often the first question they have for me. There are many variables that determine the cost required to get a model to a larger market. At PRIM we aim to keep expenses at a minimum by not charging for comp cards, web fees or training to PRIM represented models. Below is a breakdown of where other expenses might arise when a model is working toward placement: Style – Anymore, it is not enough to just be good looking, a model must look the part head to toe. Since we are in the fashion industry, this may mean some wardrobe updates will be in order when the time for castings, travel, etc., comes. If you don’t look like a model, people will not see you as one. Thrift stores, garage sales and fast-fashion retailers like Forever21 and H&M are great places to find cheap, stylish clothes. I often take models shopping myself or send links to the things we need to avoid unnecessary spending. Hair/Skincare – Sometimes a model must change their look to become more competitive or differentiate theirs from the […]
We’ve all heard it, no matter the industry: “You’re only as good as your last (insert professional accomplishment here).” As a fashion model you are only as good as your last shot. Before booking paid work, an aspiring model completes a series of test shoots to start a portfolio that will showcase their abilities to potential clients or large market agencies. It is ideal for a model to find an agent before starting to build a portfolio, so they may receive direction, guidance and instruction regarding their development. As a mother agent in Oklahoma, it is important to be involved in the testing process. For me, as involved as possible. I start by shooting each PRIM model myself. When a model is working toward placement in a major market, each image in their book should be a curated, intentional reflection of that goal. For an agent, model or photographer, there is nothing more frustrating than getting photos back that aren’t quite what you had envisioned or realizing a look would have worked better on another model, especially if something as simple as a bit more communication or observation could have made the difference. Re-shooting anything, if it is even an […]
What is a mother agent? It is a question I have heard more times than I can count, especially having a modeling agency in Oklahoma. I have heard just as many answers. A mother agent is so much more than just an agent. A mother agent provides models with training, knowledge of the fashion, ad, and talent industries, confidence in their ability and counseling about the ups and downs of the industry; in short, their foundation. The most common misconception about modeling is that it is easy. Anyone who has ever modeled will tell you the opposite. Modeling is about storytelling, referencing emotions and conveying them through nothing more than your body and face. On top of all that, the model can’t forget about the product. Whether selling a story, idea, lifestyle, or just a sweater, the product must always be at the forefront of the model’s focus. This all seems to be a lot to keep in mind at once, but the trick is to practice, practice, practice, until the thinking subsides. My favorite part of working with any aspiring model in Oklahoma or elsewhere is trying to figure them out. By getting to know them, their interests and […]