Chloe Richards in Elléments Magazine November 2015!
Elléments Magazine URBANE EDGE Photographs: Kenn Perry Art Direction/Styling: Frank Christon Hair: Sarah Woolly Makeup: Toni Marlo Apparel design by: Kickie  
07 Nov 2015 in Editorials, by
About Philip
When people ask what I do, they follow with: Is that something people do? How did you know that’s what you wanted to do? How did you end up here? The following is the short answer: I was born in Oklahoma, specifically, Stillwater. I took interest in clothes watching my grandmothers craft everything from slippers to dresses. My focus shifted from clothes to models, as a result of Tim Walker’s work with supermodel Lily Cole, when I found myself wondering, “Who is that girl? How did she get there?” From there, I researched, I went through magazines to write in names of models that I knew, so I could research the ones I didn’t. I had flashcards with stats, agencies, home countries, etc., for each. After high school, I applied to school in San Francisco to study fashion journalism (and do everything I could to work at an agency). I spent my early years in SF honing my styling skills as a merchandiser. Then, I overheard a classmate say she was finishing up an internship at an agency in SF. I immediately sent my resume knowing they had a position to fill. Simultaneously, I got a lead about an opportunity […]
17 Oct 2015 in Mother Agency, by
Targeted Model Testing
We’ve all heard it, no matter the industry: “You’re only as good as your last (insert professional accomplishment here).” As a fashion model you are only as good as your last shot. Before booking paid work, an aspiring model completes a series of test shoots to start a portfolio that will showcase their abilities to potential clients or large market agencies. It is ideal for a model to find an agent before starting to build a portfolio, so they may receive direction, guidance and instruction regarding their development. As a mother agent in Oklahoma, it is important to be involved in the testing process.  For me, as involved as possible. I start by shooting each PRIM model myself. When a model is working toward placement in a major market, each image in their book should be a curated, intentional reflection of that goal. For an agent, model or photographer, there is nothing more frustrating than getting photos back that aren’t quite what you had envisioned or realizing a look would have worked better on another model,  especially if something as simple as a bit more communication or observation could have made the difference. Re-shooting anything, if it is even an […]