PRIM Blog

BEAUTIFUL NEW WORK from MICHAELA MCCLURE! Interior Gilt, OKC Shot by Shevaun Williams Styling by Jack Odell Makeup by Chelsey Ann Hair by Ali Earnhart

Agency: 20% agency service charge will be applied on all bookings unless otherwise negotiated prior to confirmation of booking. Hourly bookings: Rate negotiated based on factors including type of work (editorial, e-comm, specs, etc.), end use, recognizability of the model, etc. Two-hour minimum. Day rate bookings apply to: Eight consecutive hours Between 8:00AM and 5:00PM. Applies to booking time only (excludes travel). Time in addition to eight hours will be billed at time and a half. Half-day rates apply to: Four consecutive hours Between 8:00AM and 5:00PM. Applies to booking time only (excludes travel). Time in addition to four hours will be billed at hourly rate derived from division of half-day rate by four. Fittings: Billed at half of hourly job rate. Half-hour minimum. Preparations: Hair and makeup, rehearsals, etc. Full rate Travel Time: Full fee between 8:00AM and 5:00PM, unless otherwise negotiated. Time and a half before 8:00AM or after 5:00PM Overtime rates: Apply before 8:00AM, after 5:00PM, AND on Saturdays, Sundays and Holidays. Cancellations: (On confirmed bookings) Within 4 business days of the booking, half fee. Within 48 hours of the booking, full fee. Weather permit cancellations: With firm holdover, on session date – no fee. Otherwise normal […]

Fresh editorial: Latifah Gist with APM Models NY for Teen Vogue, May 2016. Shot by Jeff Henrikson Styled by John Colver

Latifah Gist with APM Models NY at New York Fashion Week Fall 2016: Yigal Azrouel VFiles A Détacher Xuly.Bet Pas de Calais

Elléments Magazine URBANE EDGE Photographs: Kenn Perry Art Direction/Styling: Frank Christon Hair: Sarah Woolly Makeup: Toni Marlo Apparel design by: Kickie  

When people ask what I do, they follow with: Is that something people do? How did you know that’s what you wanted to do? How did you end up here? Here is the short answer: I was born in Stillwater, Oklahoma. I took interest in clothes watching my grandmothers craft everything from slippers to dresses. My focus shifted from clothes to models, as a result of Tim Walker’s work with supermodel Lily Cole, when I found myself wondering, “Who is that girl? How did she get there?” From there, I researched, I went through magazines to write in names of models that I knew, so I could research the ones I didn’t. I had flashcards with stats, agencies, home countries, etc., for each. After high school, I moved to San Francisco to study fashion journalism. I spent my early years in SF honing my styling skills as a merchandiser. Then, I overheard a classmate say she was finishing up an internship at an agency in SF. I immediately sent my resume. Simultaneously, I got a lead about an opportunity in Miami which happened to line up with my spring break, so I submitted my resume there and waited. In the […]

How can I get scouted? How can they get in touch with you? What is the best way to be considered for representation? These are questions I am often asked by people who have referrals for PRIM, or through various social media channels. After giving them the instructions I often receive images that are less than flattering to the inquiring model. To give yourself the best shot at an appointment request, and ultimately representation, here are some tips for creating the best submission: – Effort – I know it takes more time than copying/pasting from Instagram, Facebook, etc., but it is important to submit photos that optimize what agencies are looking for. Taking the time out to submit “submission specific” photos also shows genuine interest and desire to work hard. – Lighting – Find indirect lighting near a window or on the shady side of a building or fence. This softer light will allow agencies to see all of your features without any harsh shadows. Use natural light whenever possible as artificial lighting can change the skin tone, which is typically quite unflattering. – Clothing – Wear fitted clothing so the people reviewing your photos can see your silhouette, proportion, […]

What makes a model? There are a lot of misconceptions about what exactly it takes to be successful in the modeling industry. These are just the big ones: – Good genes: Rule number one: if everyone could be a model, models wouldn’t be models. A large part of an aspiring models career is determined by the way the alleles match up long before they get discovered, or are walking for that matter. Height and the ability to maintain a model figure in a healthy manner are the first requirements. – Determination: Models spend most of their time being rejected for one reason or another. Sometimes the client wants a girl or guy with a different length/color/cut of hair. Sometimes personalities don’t mesh well. Sometimes the client has seen 300 other models and can’t even remember you. A model must be able to hear “no” constantly and be able to move onto the next casting without taking it personally. Which can be really, really hard considering you are being judged for your physical person. – Persistence: See above. – Assertiveness: It often surprises me when I receive random requests on social media, or a stranger begins systematically liking all of my […]

  How much does it cost to become a model? When scouting or meeting with potential talent that is often the first question they have for me. There are many variables that determine the cost required to get a model to a larger market. At PRIM we aim to keep expenses at a minimum by not charging for comp cards, web fees or training to PRIM represented models. Below is a breakdown of where other expenses might arise when a model is working toward placement: Style – Anymore, it is not enough to just be good looking, a model must look the part head to toe. Since we are in the fashion industry, this may mean some wardrobe updates will be in order when the time for castings, travel, etc., comes. If you don’t look like a model, people will not see you as one. Thrift stores, garage sales and fast-fashion retailers like Forever21 and H&M are great places to find cheap, stylish clothes. I often take models shopping myself or send links to the things we need to avoid unnecessary spending. Hair/Skincare – Sometimes a model must change their look to become more competitive or differentiate theirs from the […]

We’ve all heard it, no matter the industry: “You’re only as good as your last (insert professional accomplishment here).” As a fashion model you are only as good as your last shot. Before booking paid work, an aspiring model completes a series of test shoots to start a portfolio that will showcase their abilities to potential clients or large market agencies. It is ideal for a model to find an agent before starting to build a portfolio, so they may receive direction, guidance and instruction regarding their development. As a mother agent in Oklahoma, it is important to be involved in the testing process.  For me, as involved as possible. I start by shooting each PRIM model myself. When a model is working toward placement in a major market, each image in their book should be a curated, intentional reflection of that goal. For an agent, model or photographer, there is nothing more frustrating than getting photos back that aren’t quite what you had envisioned or realizing a look would have worked better on another model,  especially if something as simple as a bit more communication or observation could have made the difference. Re-shooting anything, if it is even an […]