PRIM Blog

Chloe Richards for Nylon, “New Americana,” November 2016 Shot by wiissa Styling by Grabriela Langone Hair by Peter Matteliano Makeup by William Murphy

Latifah Gist, at NYFW Spring/Summer ’17, walks for (left to right): Desigual Rachel Comey Ohlin / D

Chloe Richards, w/ State Management, walks three looks at A Détacher for their effortless, but oh so elegant Spring/Summer 2017 collection at New York Fashion Week!

Marie Claire, August 2016, “Blue Jean Baby.” Model: Latifah Gist Photographer: Jan Welters Fashion Editor: Enrique Campos Hair: Gareth Bromell Makeup: Christian McCulloch Manicure: Martha Fekete

BEAUTIFUL NEW WORK from MICHAELA MCCLURE! Interior Gilt, OKC Shot by Shevaun Williams Styling by Jack Odell Makeup by Chelsey Ann Hair by Ali Earnhart

Agency: 20% agency service charge will be applied on all bookings unless otherwise negotiated prior to confirmation of booking. Hourly bookings: Rate negotiated based on factors including type of work (editorial, e-comm, specs, etc.), end use, recognizability of the model, etc. Two-hour minimum. Day rate bookings apply to: Eight consecutive hours Between 8:00AM and 5:00PM. Applies to booking time only (excludes travel). Time in addition to eight hours will be billed at time and a half. Half-day rates apply to: Four consecutive hours Between 8:00AM and 5:00PM. Applies to booking time only (excludes travel). Time in addition to four hours will be billed at hourly rate derived from division of half-day rate by four. Fittings: Billed at half of hourly job rate. Half-hour minimum. Preparations: Hair and makeup, rehearsals, etc. Full rate Travel Time: Full fee between 8:00AM and 5:00PM, unless otherwise negotiated. Time and a half before 8:00AM or after 5:00PM Overtime rates: Apply before 8:00AM, after 5:00PM, AND on Saturdays, Sundays and Holidays. Cancellations: (On confirmed bookings) Within 4 business days of the booking, half fee. Within 48 hours of the booking, full fee. Weather permit cancellations: With firm holdover, on session date – no fee. Otherwise normal […]

Fresh editorial: Latifah Gist with APM Models NY for Teen Vogue, May 2016. Shot by Jeff Henrikson Styled by John Colver

Latifah Gist with APM Models NY at New York Fashion Week Fall 2016: Yigal Azrouel VFiles A Détacher Xuly.Bet Pas de Calais

Elléments Magazine URBANE EDGE Photographs: Kenn Perry Art Direction/Styling: Frank Christon Hair: Sarah Woolly Makeup: Toni Marlo Apparel design by: Kickie  

When people ask what I do, they follow with: Is that something people do? How did you know that’s what you wanted to do? How did you end up here? Here is the short answer: I was born in Stillwater, Oklahoma. I took interest in clothes watching my grandmothers craft everything from slippers to dresses. My focus shifted from clothes to models, as a result of Tim Walker’s work with supermodel Lily Cole, when I found myself wondering, “Who is that girl? How did she get there?” From there, I researched, I went through magazines to write in names of models that I knew, so I could research the ones I didn’t. I had flashcards with stats, agencies, home countries, etc., for each. After high school, I moved to San Francisco to study fashion journalism. I spent my early years in SF honing my styling skills as a merchandiser. Then, I overheard a classmate say she was finishing up an internship at an agency in SF. I immediately sent my resume. Simultaneously, I got a lead about an opportunity in Miami which happened to line up with my spring break, so I submitted my resume there and waited. In the […]