PRIM Management Blog

Elléments Magazine URBANE EDGE Photographs: Kenn Perry Art Direction/Styling: Frank Christon Hair: Sarah Woolly Makeup: Toni Marlo Apparel design by: Kickie  

When people ask what I do, they follow with: Is that something people do? How did you know that’s what you wanted to do? How did you end up here? The following is the short answer: I was born in Oklahoma, specifically, Stillwater. I took interest in clothes watching my grandmothers craft everything from slippers to dresses. My focus shifted from clothes to models, as a result of Tim Walker’s work with supermodel Lily Cole, when I found myself wondering, “Who is that girl? How did she get there?” From there, I researched, I went through magazines to write in names of models that I knew, so I could research the ones I didn’t. I had flashcards with stats, agencies, home countries, etc., for each. After high school, I applied to school in San Francisco to study fashion journalism (and do everything I could to work at an agency). I spent my early years in SF honing my styling skills as a merchandiser. Then, I overheard a classmate say she was finishing up an internship at an agency in SF. I immediately sent my resume knowing they had a position to fill. Simultaneously, I got a lead about an opportunity […]

How can I get scouted? How can they get in touch with you? What is the best way to be considered for representation? These are questions I am often asked by people who have referrals for PRIM, or through various social media channels. After giving them the instructions I often receive images that are less than flattering to the inquiring model. To give yourself the best shot at an appointment request, and ultimately representation, here are some tips for creating the best submission: – Effort – I know it takes more time than copying/pasting from Instagram, Facebook, etc., but it is important to submit photos that optimize what agencies are looking for. Taking the time out to submit “submission specific” photos also shows genuine interest and desire to work hard. – Lighting – Find indirect lighting near a window or on the shady side of a building or fence. This softer light will allow agencies to see all of your features without any harsh shadows. Use natural light whenever possible as artificial lighting can change the skin tone, which is typically quite unflattering. – Clothing – Wear fitted clothing so the people reviewing your photos can see your silhouette, proportion, […]

What makes a model? There are a lot of misconceptions about what exactly it takes to be successful in the modeling industry. These are just the big ones: – Good genes: Rule number one: if everyone could be a model, models wouldn’t be models. A large part of an aspiring models career is determined by the way the alleles match up long before they get discovered, or are walking for that matter. Height and the ability to maintain a model figure in a healthy manner are the first requirements. – Determination: Models spend most of their time being rejected for one reason or another. Sometimes the client wants a girl or guy with a different length/color/cut of hair. Sometimes personalities don’t mesh well. Sometimes the client has seen 300 other models and can’t even remember you. A model must be able to hear “no” constantly and be able to move onto the next casting without taking it personally. Which can be really, really hard considering you are being judged for your physical person. – Persistence: See above. – Assertiveness: It often surprises me when I receive random requests on social media, or a stranger begins systematically liking all of my […]

  How much does it cost to become a model? When scouting or meeting with potential talent that is often the first question they have for me. There are many variables that determine the cost required to get a model to a larger market. At PRIM we aim to keep expenses at a minimum by not charging for comp cards, web fees or training to PRIM represented models. Below is a breakdown of where other expenses might arise when a model is working toward placement: Style – Anymore, it is not enough to just be good looking, a model must look the part head to toe. Since we are in the fashion industry, this may mean some wardrobe updates will be in order when the time for castings, travel, etc., comes. If you don’t look like a model, people will not see you as one. Thrift stores, garage sales and fast-fashion retailers like Forever21 and H&M are great places to find cheap, stylish clothes. I often take models shopping myself or send links to the things we need to avoid unnecessary spending. Hair/Skincare – Sometimes a model must change their look to become more competitive or differentiate theirs from the […]

Owning a modeling agency in Oklahoma can definitely raise eyebrows. Globally, the industry has a reputation of being populated by scams, bottom feeders and those I refer to as “slippery people.” There are elements of truth to this reputation, but efforts have been made in the last decade to change that reputation and make the industry more transparent with more progress being made each day. After decades of being one of the most under-regulated segments of the entertainment industry, high fashion modeling is slowly but surely getting a much needed overhaul. In the social media age, industry secrecy is waning because people can and will call you out anytime they have a problem. One organization helping to raise the call to action is The Model Alliance. The Model Alliance was formed by a group of former and working models who saw a need for the advocacy of young models. People often forget that many models are, in fact, children. They may not look like children, but they are nonetheless. They are also young, impressionable minds, who are not necessarily in a position to advocate for themselves against the powerful forces that govern their careers. The Model Alliance is doing it […]

We’ve all heard it, no matter the industry: “You’re only as good as your last (insert professional accomplishment here).” As a fashion model you are only as good as your last shot. Before booking paid work, an aspiring model completes a series of test shoots to start a portfolio that will showcase their abilities to potential clients or large market agencies. It is ideal for a model to find an agent before starting to build a portfolio, so they may receive direction, guidance and instruction regarding their development. As a mother agent in Oklahoma, it is important to be involved in the testing process.  For me, as involved as possible. I start by shooting each PRIM model myself. When a model is working toward placement in a major market, each image in their book should be a curated, intentional reflection of that goal. For an agent, model or photographer, there is nothing more frustrating than getting photos back that aren’t quite what you had envisioned or realizing a look would have worked better on another model,  especially if something as simple as a bit more communication or observation could have made the difference. Re-shooting anything, if it is even an […]

What is a mother agent? It is a question I have heard more times than I can count, especially having a modeling agency in Oklahoma. I have heard just as many answers. A mother agent is so much more than just an agent. A mother agent provides models with training, knowledge of the fashion, ad, and talent industries, confidence in their ability and counseling about the ups and downs of the industry; in short, their foundation. The most common misconception about modeling is that it is easy. Anyone who has ever modeled will tell you the opposite. Modeling is about storytelling, referencing emotions and conveying them through nothing more than your body and face. On top of all that, the model can’t forget about the product. Oh yeah, the PRODUCT! Whether selling a story, idea, lifestyle, or just a sweater, the product must always be at the forefront of the model’s focus. This all seems to be a lot to keep in mind at once, but the trick is to practice, practice, practice, until the thinking subsides. My favorite part of working with any aspiring model in Oklahoma or elsewhere is trying to figure them out. By getting to know […]